Free standard shipping to the UK

About Us

We work with some of the best undiscovered designers to curate and bring you beautiful, wearable pieces. We focus on providing feminine yet edgy pieces that our customers can treasure, at affordable prices.

Our History

Sugar + Style was launched in 2013 with Nhuc selling her collection at The Camden Collective. She started small by sharing 1/10th of a shop (2 rails and a small table) at The Camden Collective, this quickly grew and she expanded to ¼ of a store in Camden Stables Market. After 2 years of trading weekends at London markets, running her shared space in Camden and hosting pop up shops at the UK’s biggest festivals such as Glastonbury, V festival and Jamie Oliver’s Feastival, she decided to take the plunge and open her first standalone store in Brixton Village. This was quickly followed by a second store in Boxpark Shoreditch and in 2017 she opened her 3rd (and 1st out of London) store in Tadworth Surrey.

Since the brand has launched, we've been featured in the likes of Vogue, Grazia, Glamour, Look, Marie Claire, Cosmopolitan, Company and many more.

Meet the founder + find out more about here ->

FIND OUT MORE ABOUT OUR STORES